With Yippee's debut release Chimpact having just hit the App Store courtesy of near neighbours Chillingo, we dropped in on Delves and Starr - plus technical director Steve Ruddy and lead artist Kevin Green -to find out why, for these Manchester marvels, the prospect of developing 'pinball with monkeys' was just too tempting to resist. Both CEO Mike Delves and commercial director Lorraine Starr spent vast portions of their career at the now legendary Ocean Software during the 1980s and 1990s, formally based down the road in Manchester's Castlefield district. It's the perfect base for an indie looking to fuse ties with other outfits operating in the sector, but Yippee's decision to set up shop in the region is no coincidence. For readers not au fait with the north west of England, MediaCityUK is fast becoming Greater Manchester's creative hub: originally fuelled by the BBC's decision to move a vast portion of its operations to the area, the area is now attracting media-focused firms left, right and centre. Walking into Yippee Entertainment's office in Salford's MediaCityUK, it's clear the studio couldn't be better located.
